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Email • OPEN-RATE

Email OPEN-RATE benchmark for Pension

Email OPEN-RATE for Pension: 26.6% - 45.6%. Directional benchmark from UK regulated advice campaigns in the Pension Leads segment.

Range
26.6% - 45.6%
20th-80th percentile
Midpoint
36.1%
For modelling only
Confidence
directional
Derived from aggregate

About this benchmark

Pension sits inside our Pension Leads segment. The Email OPEN-RATE range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.

Email open rate for Pension Leads adviser nurture sequences.

Segment

Pension Leads

Benchmark type

grouped (grouped from similar niches in this segment)

Frequently asked questions

What is the typical Email OPEN-RATE for Pension?+

The published 20th-80th percentile range is 26.6% - 45.6%, with a midpoint near 36.1%. Use the range and confidence tier rather than the midpoint when modelling.

How confident is this Email OPEN-RATE benchmark for Pension?+

The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.

Why is Pension priced at this Email CPL range?+

Email open rate for Pension Leads adviser nurture sequences.