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Email • OPEN-RATE

Email OPEN-RATE benchmark for Property

Email OPEN-RATE for Property: 25.8% - 44.2%. Directional benchmark from UK regulated advice campaigns in the Property Leads segment.

Range
25.8% - 44.2%
20th-80th percentile
Midpoint
35%
For modelling only
Confidence
directional
Derived from aggregate

About this benchmark

Property sits inside our Property Leads segment. The Email OPEN-RATE range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.

Email open rate for Property Leads adviser nurture sequences.

Segment

Property Leads

Benchmark type

grouped (grouped from similar niches in this segment)

Frequently asked questions

What is the typical Email OPEN-RATE for Property?+

The published 20th-80th percentile range is 25.8% - 44.2%, with a midpoint near 35%. Use the range and confidence tier rather than the midpoint when modelling.

How confident is this Email OPEN-RATE benchmark for Property?+

The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.

Why is Property priced at this Email CPL range?+

Email open rate for Property Leads adviser nurture sequences.