Why this matters
Meta charges at billing thresholds. Missing payment means accounts are paused.
Step-by-step instructions
1
Business Settings → Payments
Select the ad account.
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2
Add payment method
Card or Direct Debit.
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3
Enter details
Include VAT number under business info.
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4
Set as primary
Primary card is charged first.
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5
Save
Meta pre-authorises and refunds a small amount.
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Pro tips
- Two cards for redundancy.
- Set account spend limits as finance guardrails.
- Confirm VAT number before first billing cycle.
Common mistakes
- Using personal card creating expense claim mess.
- No VAT number causing invoice rework.
- Letting a card expire during campaign scale-up.
What happens next
Meta can charge and campaigns keep running.