Why this matters
Thresholds rise as account history grows. Unplanned large charges can breach credit card limits and halt campaigns.
Step-by-step instructions
1
Open Billing Summary
Google: Tools → Billing. Meta: Business Settings → Billing.
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2
Review current threshold
New accounts start low (e.g. £25) and rise to £500, £1,500, £2,500.
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3
Understand monthly cap
In addition to threshold, both platforms bill on month end.
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4
Forecast cashflow
Plan charges: threshold hits + month-end charge.
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5
Raise card limits if needed
Request higher card limit in advance of scale-ups.
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Pro tips
- Know your next threshold level before scaling.
- Use invoicing where available (high-spend accounts).
- Keep finance informed of scaling plans.
Common mistakes
- Scaling spend 5x with a card limit below next threshold.
- Assuming monthly billing only - ignoring threshold hits.
- Not knowing the threshold level and being surprised.
What happens next
You can plan cashflow with confidence and avoid interruptions.