Why this matters
Most promotional credits require a minimum spend within a fixed window. Missing the window or applying late means the offer expires unused.
Step-by-step instructions
1
Open the Google Ads account
Navigate to Tools → Billing → Promotions.
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2
Click the blue "+" button
Select "Apply Promotional Code".
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3
Paste the code exactly as supplied
Codes are case-sensitive. Do not include spaces.
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4
Confirm the terms
Check the minimum spend requirement and expiry window displayed on the confirmation screen.
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5
Save and verify
The promotion will appear as "Pending" until the threshold is met, then flip to "Active".
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Pro tips
- Apply the code within 14 days of first spend for maximum safety.
- Set a reminder for the qualifying spend deadline.
- One code per billing profile - plan which account to attach it to.
Common mistakes
- Attaching the code to a test account that will never spend.
- Assuming credits apply retroactively - they do not.
- Forgetting the spend window and losing the full credit.
What happens next
Once qualifying spend is met, credits appear on the next invoice as a negative line item.