Why this matters
Without admin access the agency cannot build campaigns, install conversion tracking or optimise bids. Giving email access is insecure and breaks on password changes.
Step-by-step instructions
1
Receive the link request
The agency sends a link from their Manager Account (MCC) using your 10-digit Customer ID.
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2
Open the notification bell
In the top-right of ads.google.com, click the bell and find "Manager account link request".
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3
Review the requesting manager
Confirm the MCC name matches the agency you expect (e.g. Platinum Prospects).
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4
Click "Accept"
Access level should be "Admin" so the agency can manage everything.
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5
Confirm the link under Access & Security
Tools → Access & security → Managers should now list the MCC.
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Pro tips
- Never share passwords - always use MCC linking.
- Keep at least one internal owner on the account at Admin level.
- Review linked managers quarterly.
Common mistakes
- Accepting a link from the wrong MCC.
- Granting only "Standard" access which blocks some settings.
- Revoking your own access and being locked out.
What happens next
Your agency will confirm the link and begin account audit or build work.