Why this matters
All UK advertisers must verify legal identity. Unverified accounts have ads paused after a warning period.
Step-by-step instructions
1
Open Tools → Billing → Advertiser verification
Start the program from the blue "Start verification" button.
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2
Select "Organisation"
Choose the legal structure (Ltd company, LLP, sole trader).
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3
Upload proof of company
Companies House registration document or equivalent is required.
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4
Complete identity check
An authorised signatory uploads photo ID (passport or driving licence).
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5
Submit for review
Google typically responds in 3-5 business days.
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Pro tips
- Use exact legal name matching Companies House.
- Ensure the signatory has authority - Director or Officer.
- Keep scans high-resolution and uncropped.
Common mistakes
- Using a trading name instead of registered name.
- Submitting an expired ID document.
- Ignoring the verification email until ads are paused.
What happens next
Once approved, a green tick appears in the Advertiser verification panel and ads serve normally.