Why this matters
Without domain verification you lose control over how your URL is displayed in ads and cannot configure Aggregated Event Measurement.
Step-by-step instructions
1
Business Settings → Brand Safety → Domains
Click "Add" and enter your root domain (e.g. brand.co.uk).
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2
Choose verification method
Options: DNS TXT record, meta tag, or HTML file upload.
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3
Add the TXT record at your DNS provider
Copy the value Meta provides, paste as a TXT record at the root.
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4
Click Verify
DNS can take up to 72 hours but usually verifies in 15 minutes.
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5
Configure 8 priority events
Events Manager → Aggregated Event Measurement → Configure Web Events.
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Pro tips
- Use DNS TXT - most reliable method.
- Verify before launching iOS campaigns, not after.
- Re-verify if you change DNS host.
Common mistakes
- Adding a www record instead of root.
- Removing the TXT later - verification lapses.
- Skipping event configuration and losing iOS tracking.
What happens next
Your domain is protected and iOS 14+ conversions flow correctly.