Set up Facebook Pages, Business Manager, portfolios, payments and agency permissions.
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Launch a Facebook Page that becomes the identity used for all ad campaigns.
Stand up a Business Manager (Meta Business Suite) so you can own assets centrally.
Create a Business Portfolio (ad account container) inside Business Manager.
Attach a valid payment method to your Meta ad account.
Grant your agency partner access to your Meta assets without transferring ownership.
Verify your domain to protect link editing rights and enable iOS 14+ conversion tracking.
Add team members to Business Manager with the correct role for their job.