Executive Income Protection Lead Generation
Corporation tax deductible income protection for company directors and key employees. Higher benefit levels and employer-paid premiums make this an attractive niche for advisers.
Cost Benchmarks by Platform
Estimated cost ranges based on UK financial services campaign data. Actual costs depend on targeting, landing page quality and competition.
Benchmarks are indicative and based on aggregated UK campaign data. Your actual CPL will depend on location targeting, landing page quality, ad relevance and follow-up process.
Campaign Angles
Approaches that tend to work for this niche based on campaign experience.
- Tax-efficient executive cover
- Company-paid income protection
- Director salary protection
- P11D benefit planning
Why This Niche Works
Structural advantages that make this a viable lead generation niche.
- Employer-paid premiums ease buying decision
- Corporation tax relief makes it cost-effective
- Higher benefit limits than personal policies
- Cross-sell to key person and group cover
Target Keywords
High-intent search terms relevant to this niche. These would typically form the foundation of a Google or Microsoft Ads campaign.
Want to explore a campaign in this niche?
If you want to understand how a executive income protection campaign would work for your firm, we can walk through the search landscape, estimated costs and what a realistic setup looks like.
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