Skip to main content
Paid Media

What is the cheapest paid-search channel for UK financial advice?

Last reviewed 22 April 2026 · Reviewed by Jake McQuillan

Quick answer

What is the cheapest paid-search channel for UK financial advice?

Microsoft Ads is typically the cheapest paid-search channel in UK financial services, with CPCs 20-28% below Google for equivalent keywords, though volume is capped.

Want us to do this for your firm?
Get a compliant lead-gen plan tailored to your niche and compliance setup.
Book a discovery call

Cheapest Paid-Search Channel in UK Financial Advice

Ranked by typical CPC for equivalent high-intent keywords:

  1. Microsoft Ads - lowest CPC, capped volume
  2. Google Ads - middle CPC, highest volume and quality signals
  3. LinkedIn Ads - highest CPC, best B2B and high-AUM targeting

Cheap does not mean best ROI. Microsoft Ads wins on CPC because the auction is less crowded, not because the traffic is worse - audiences actually skew older and higher-income, which is favourable for advisory firms.

Was this useful?
JM
Reviewed by
Jake McQuillan
Founder at Platinum Prospects
Last reviewed 22 April 2026

Ask your own question

Describe your firm’s situation and we’ll reply with a tailored answer and benchmarks.

We’ll email you once with an answer. No marketing sequences.

Related questions

Microsoft Ads vs Google Ads for financial services: which is better?
Google wins on volume and coverage; Microsoft wins on CPC efficiency, older demographic reach and less crowded auctions. Most mature UK advisers run both, with…
Does Microsoft Ads work for UK financial advisers?
Yes. Microsoft Ads typically delivers 20 28% lower CPC than Google for the same advisory keywords, with an older, higher net worth UK audience that suits pensi…