Measurement
How do I attribute offline revenue back to ad channels?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How do I attribute offline revenue back to ad channels?
Capture click/cookie IDs at form submit, log lifecycle events in CRM (consult booked, fee signed, AUM onboarded), push to Meta CAPI / Google OCI as revenue-weighted conversions.
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Stack
- gclid / fbclid / fbp captured on form submit
- CRM stages: Lead to MQL to SQL to Consult to Fee Signed to AUM Onboarded
- Weekly CAPI + OCI import with revenue value
- Platform optimises toward revenue, not lead count
Timeline
60-90 days to observable CPL improvement and 20-40% CAC reduction.
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