Timeline
How quickly do paid lead generation campaigns deliver results?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How quickly do paid lead generation campaigns deliver results?
A well-set-up paid campaign for a UK IFA delivers first leads within 48-72 hours, stabilises CPL within 2-4 weeks, and reaches optimised performance after 60-90 days of data.
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Typical timelines for a new UK IFA paid campaign: first leads within 48-72 hours of launch, CPL stabilising as the ad platforms learn audiences within 2-4 weeks, and optimised performance after 60-90 days once the algorithm has clean data including offline conversions. Firms expecting mature economics in month one usually underinvest in the learning phase and cut campaigns too early.
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