A well-set-up paid campaign for a UK IFA delivers first leads within 48-72 hours, stabilises CPL within 2-4 weeks, and reaches optimised performance after 60-90 days of data.
Typical timelines for a new UK IFA paid campaign: first leads within 48-72 hours of launch, CPL stabilising as the ad platforms learn audiences within 2-4 weeks, and optimised performance after 60-90 days once the algorithm has clean data including offline conversions. Firms expecting mature economics in month one usually underinvest in the learning phase and cut campaigns too early.