Plan for 90-120 days: weeks 1-4 for learning, weeks 5-8 for creative optimisation, weeks 9-16 for scale and ROAS validation.
Phased timeline
- Weeks 1-4: learning phase, 60-150 pounds CPL volatility - Weeks 5-8: first creative refresh, CPL stabilises - Weeks 9-12: audience expansion, ROAS measurable - Weeks 13-16: scale or pause based on LTV data
Booking the first client within 30 days is common; true ROAS clarity needs 90+ days because advice cycles are long.