Lead with a specific outcome, credential and credibility proof. Example: "Chartered retirement planner - DB transfers with PTS qualification, 350m pounds advised since 2012."
Formula
[Specific outcome] + [credential] + [proof point] + [clear next step]
Examples
- "Equity release advice from an ERC-member broker - 3,200 clients since 2014" - "Specialist BTL mortgage broker - 87% complex cases placed on first application"
Avoid
Generic "expert financial advice tailored to you" - it says nothing.