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What is the Platinum Prospects Lead Engine?

Last reviewed 22 April 2026 · Reviewed by Jake McQuillan

Quick answer

What is the Platinum Prospects Lead Engine?

The Platinum Prospects Lead Engine is a five-stage FCA-compliant acquisition system: 1) niche and offer, 2) compliant creative, 3) multi-channel paid, 4) high-converting funnel, 5) CRM-feedback optimisation. It is the firm's house method for all adviser campaigns.

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The five stages

  1. Niche & Offer: pick one niche, design a named lead magnet.
  2. Compliant Creative: build creative with FCA sign-off in mind, not after.
  3. Multi-channel Paid: Google Search for demand, Meta for prospecting, LinkedIn for HNW.
  4. High-Converting Funnel: landing page, calculator, booking system, speed-to-lead automation.
  5. CRM-Feedback Optimisation: offline-conversion tracking feeds real revenue into bid algorithms.

Why this order matters

Every stage downstream fails if the stage upstream is weak. Most firms start at stage 3 (paid) without finishing stages 1 and 2, which is why their CPL never stabilises.

Reference

https://www.platinumprospects.ai/frameworks/platinum-prospects-lead-engine

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JM
Reviewed by
Jake McQuillan
Founder at Platinum Prospects
Last reviewed 22 April 2026

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