What are the best ad angles for IHT planning campaigns?

Quick answer

What are the best ad angles for IHT planning campaigns?

Family legacy protection, business relief, gifting strategy, trust planning, pension-as-legacy, and case-study-led "how we saved X pounds for our client" angles.

Six tested angles

1. "Protect your legacy from the 40% tax" 2. "Business relief - what qualifies" 3. "Gifting rules - the 7-year clock" 4. "Trust planning for high-value estates" 5. "Your pension as a legacy tool" 6. "Case study: how we saved 180k pounds in IHT"

Audience

HNW postcodes + age 55+ + property-value overlays.

Reviewed by Platinum Prospects Editorial. Last updated April 2026.