Creative
What are the best ad angles for IHT planning campaigns?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
What are the best ad angles for IHT planning campaigns?
Family legacy protection, business relief, gifting strategy, trust planning, pension-as-legacy, and case-study-led "how we saved X pounds for our client" angles.
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Six tested angles
- "Protect your legacy from the 40% tax"
- "Business relief - what qualifies"
- "Gifting rules - the 7-year clock"
- "Trust planning for high-value estates"
- "Your pension as a legacy tool"
- "Case study: how we saved 180k pounds in IHT"
Audience
HNW postcodes + age 55+ + property-value overlays.
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