Creative
What are the best ad angles for protection campaigns?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
What are the best ad angles for protection campaigns?
New parent, mortgage coverage, self-employed income safety, critical illness reality check, family protection for business owners, and cost-vs-cover comparisons.
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Six tested angles
- "Protect your family if something happens to you"
- "Mortgage cover that pays off the loan"
- "Self-employed? Who pays if you cant work?"
- "Critical illness - the 1-in-2 stat nobody talks about"
- "Business owner? Your cover should match your risk"
- "Compare cover vs cost for your age and lifestyle"
Creative format
Short-form vertical video outperforms static 1.5-2.5x.
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