Compliance
What does Consumer Duty mean for lead generation?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
What does Consumer Duty mean for lead generation?
Leads must be matched to products that deliver good outcomes for them - meaning lead forms, qualification and routing must filter out poor-fit enquiries rather than pushing volume.
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Lead gen implications
- Qualification must assess suitability, not just intent
- Route poor-fit leads to better options (education, alternative provider, no-action)
- Document the decision-making logic
- Outcome-monitor: do leads from this channel become clients who benefit?
Practical
Add a "not a fit" disposition that educates and releases the lead cleanly.
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