UK benchmark is 180-380 pounds per booked-and-attended consultation across channels, trending to 120-250 pounds once offline conversion data has optimised the ad platforms.
Stages
- Cost per lead: 40-200 pounds - Cost per MQL: 80-280 pounds - Cost per consultation (booked + attended): 180-380 pounds - Cost per client: 600-2,500 pounds
Optimisation levers
1. Qualifier questions at lead capture 2. Speed-to-contact under 5 minutes 3. Offline conversion imports back to platforms 4. Calendar-booking automation with reminders