Measurement
What is a good cost per consultation for a financial adviser?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
What is a good cost per consultation for a financial adviser?
UK benchmark is 180-380 pounds per booked-and-attended consultation across channels, trending to 120-250 pounds once offline conversion data has optimised the ad platforms.
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Stages
- Cost per lead: 40-200 pounds
- Cost per MQL: 80-280 pounds
- Cost per consultation (booked + attended): 180-380 pounds
- Cost per client: 600-2,500 pounds
Optimisation levers
- Qualifier questions at lead capture
- Speed-to-contact under 5 minutes
- Offline conversion imports back to platforms
- Calendar-booking automation with reminders
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