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What is customer lifetime value (LTV) for a financial adviser?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
What is customer lifetime value (LTV) for a financial adviser?
The average UK IFA client LTV is typically £8k-£40k+, depending on fee model, AUM size and retention, driven mainly by ongoing advice charges on AUM over 7-15 years.
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LTV for a UK IFA client is dominated by ongoing advice charges (typically 0.5-1.0% of AUM) over a client lifetime of 7-15 years. An average £200k AUM client on 0.75% ongoing generates £1,500/yr, or £10,500-£22,500 over 7-15 years, before factoring initial fees and top-ups. HNW clients with £1m+ AUM can have LTVs north of £100k.
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