Niche marketing focuses campaigns on a specific client segment (e.g. BA pilots, NHS consultants, business sellers) rather than generic financial advice, producing higher CTR, lower CPL and better close rates.
Niche marketing — sometimes called segment marketing — targets a narrowly defined client group with bespoke creative and landing pages. Examples: BA pilots approaching retirement, NHS consultants with 1995/2015 pension membership, business owners selling within 24 months. Niche campaigns routinely produce 30-60% lower CPLs and 50-100% higher close rates than generic "financial adviser" campaigns.