Compliance
Why do my financial ads get rejected on Meta?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
Why do my financial ads get rejected on Meta?
Usually: no Restricted Financial Products approval, implied returns, missing risk language, unapproved celebrity likeness, or redirecting to a non-compliant page.
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Top rejection causes
- Not enrolled in Meta Restricted Financial Products (Advantage for finance)
- Language implying guaranteed returns ("double your money")
- Missing balanced risk warning on landing page
- Unrelated image/text overlays
- Sensationalist claims ("biggest pension mistake")
Fix
Enrol, replace claim language with outcome-based copy, add FCA footer on every landing page.
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