Microsoft Ads click-through rate benchmark for Property
Microsoft Ads click-through rate for Property: 2% - 5.76%. Directional benchmark from UK regulated advice campaigns in the Property Leads segment.
About this benchmark
Property sits inside our Property Leads segment. The Microsoft Ads click-through rate range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Microsoft Ads CTR for Property Leads.
Segment
Property Leads
Benchmark type
grouped (grouped from similar niches in this segment)
Frequently asked questions
What is the typical Microsoft Ads click-through rate for Property?+
The published 20th-80th percentile range is 2% - 5.76%, with a midpoint near 3.88%. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Microsoft Ads click-through rate benchmark for Property?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Property priced at this Microsoft Ads CPL range?+
Microsoft Ads CTR for Property Leads.