Meta click-through rate benchmark for Protection
Meta click-through rate for Protection: 0.8% - 2.5%. Directional benchmark from UK regulated advice campaigns in the Protection segment.
About this benchmark
Protection sits inside our Protection segment. The Meta click-through rate range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Meta CTR for Protection lead-form placements.
Segment
Protection
Benchmark type
grouped (grouped from similar niches in this segment)
Frequently asked questions
What is the typical Meta click-through rate for Protection?+
The published 20th-80th percentile range is 0.8% - 2.5%, with a midpoint near 1.65%. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Meta click-through rate benchmark for Protection?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Protection priced at this Meta CPL range?+
Meta CTR for Protection lead-form placements.