Google Ads MQL-RATE benchmark for Investment
Google Ads MQL-RATE for Investment: 43.2% - 67.5%. Directional benchmark from UK regulated advice campaigns in the Investment Leads segment.
About this benchmark
Investment sits inside our Investment Leads segment. The Google Ads MQL-RATE range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Google Search lead to MQL rate for Investment Leads.
Segment
Investment Leads
Benchmark type
grouped (grouped from similar niches in this segment)
Frequently asked questions
What is the typical Google Ads MQL-RATE for Investment?+
The published 20th-80th percentile range is 43.2% - 67.5%, with a midpoint near 55.35%. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Google Ads MQL-RATE benchmark for Investment?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Investment priced at this Google Ads CPL range?+
Google Search lead to MQL rate for Investment Leads.