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Estate PlanningMedium CompetitionStable

Family Trust Structuring Lead Generation

Trusts remain a core IHT and asset protection tool. Families with property, investments or business assets seek specialist advice on trust types, tax implications and ongoing administration.

Score
78/100
Monthly searches
8,400
Est. CPL (Google)
£48
Typical deal value
£2,800

Cost Benchmarks by Platform

Estimated cost ranges based on UK financial services campaign data. Actual costs depend on targeting, landing page quality and competition.

Google Ads
CPC range£35 - £61
Est. CPL£48
Microsoft Ads
CPC range£23 - £49
Est. CPL£35
Meta Ads
CPC range£9 - £16
Est. CPL£13
LinkedIn Ads
CPC range£90 - £162
Est. CPL£126

Benchmarks are indicative and based on aggregated UK campaign data. Your actual CPL will depend on location targeting, landing page quality, ad relevance and follow-up process.

Campaign Angles

Approaches that tend to work for this niche based on campaign experience.

  • Family trust setup and administration
  • Discretionary trust planning
  • Asset protection trusts
  • Trust tax planning

Why This Niche Works

Structural advantages that make this a viable lead generation niche.

  • Ongoing trust administration creates recurring revenue
  • Complex legislation ensures adviser dependency
  • High net worth families have multiple trust needs
  • Cross-sell to IHT planning and will writing

Target Keywords

High-intent search terms relevant to this niche. These would typically form the foundation of a Google or Microsoft Ads campaign.

family trustset up family trustdiscretionary trusttrust planningfamily trust advice

Want to explore a campaign in this niche?

If you want to understand how a family trust structuring campaign would work for your firm, we can walk through the search landscape, estimated costs and what a realistic setup looks like.