Will Writing Lead Generation
Will writing generates huge volume. Straightforward service with cross-sell to broader estate planning.
Cost Benchmarks by Platform
Estimated cost ranges based on UK financial services campaign data. Actual costs depend on targeting, landing page quality and competition.
Benchmarks are indicative and based on aggregated UK campaign data. Your actual CPL will depend on location targeting, landing page quality, ad relevance and follow-up process.
Campaign Angles
Approaches that tend to work for this niche based on campaign experience.
- Professional will writing
- Mirror wills for couples
- Property protection trusts
- Lasting power of attorney
- Estate planning reviews
Why This Niche Works
Structural advantages that make this a viable lead generation niche.
- Massive search volume
- Universal need across demographics
- Gateway to IHT planning
- LPA and trust cross-sells
Target Keywords
High-intent search terms relevant to this niche. These would typically form the foundation of a Google or Microsoft Ads campaign.
Want to explore a campaign in this niche?
If you want to understand how a will writing campaign would work for your firm, we can walk through the search landscape, estimated costs and what a realistic setup looks like.
Related Niches in Estate Planning
Other opportunities in the same segment worth comparing.