Income Protection Lead Generation
Income protection awareness growing. Less competitive than life insurance with good margins.
Cost Benchmarks by Platform
Estimated cost ranges based on UK financial services campaign data. Actual costs depend on targeting, landing page quality and competition.
Benchmarks are indicative and based on aggregated UK campaign data. Your actual CPL will depend on location targeting, landing page quality, ad relevance and follow-up process.
Campaign Angles
Approaches that tend to work for this niche based on campaign experience.
- Protect your salary
- Long-term sickness cover
- Income replacement insurance
- Self-employed income protection
- Comprehensive IP policies
Why This Niche Works
Structural advantages that make this a viable lead generation niche.
- Growing awareness increasing demand
- Less competitive than life insurance
- Higher premiums mean better commission
- Self-employed need clear
Target Keywords
High-intent search terms relevant to this niche. These would typically form the foundation of a Google or Microsoft Ads campaign.
Want to explore a campaign in this niche?
If you want to understand how a income protection campaign would work for your firm, we can walk through the search landscape, estimated costs and what a realistic setup looks like.
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