Pension Drawdown Lead Generation
Pension drawdown is increasingly popular as retirees seek flexibility over annuities. Strong lead volume with good conversion rates and ongoing advice opportunities.
Cost Benchmarks by Platform
Estimated cost ranges based on UK financial services campaign data. Actual costs depend on targeting, landing page quality and competition.
Benchmarks are indicative and based on aggregated UK campaign data. Your actual CPL will depend on location targeting, landing page quality, ad relevance and follow-up process.
Campaign Angles
Approaches that tend to work for this niche based on campaign experience.
- Flexible retirement income solutions
- Drawdown vs annuity comparisons
- Tax-efficient withdrawal strategies
- Investment portfolio management
- Regular income reviews
Why This Niche Works
Structural advantages that make this a viable lead generation niche.
- Growing preference over annuities
- Ongoing advice creates recurring revenue
- Natural wealth management gateway
- Strong online search intent
Target Keywords
High-intent search terms relevant to this niche. These would typically form the foundation of a Google or Microsoft Ads campaign.
Want to explore a campaign in this niche?
If you want to understand how a pension drawdown campaign would work for your firm, we can walk through the search landscape, estimated costs and what a realistic setup looks like.
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