Every Meta ad that is a financial promotion must be approved by a s21 approver, include balanced risk warnings, and comply with FG25/1 and PERG 8.
Key rules
- Section 21 FSMA 2000: only an authorised person may issue/approve promotions - PERG 8: scope of financial promotions - FG25/1 and Consumer Duty: fair, clear, not misleading - COBS 4: specific rules for investment promotions
Practical impact
- Every ad variant, creative and landing page needs sign-off - Keep a promotion register with approver, date and expiry - Refresh approvals at least every 12 months or on material change