How do I get a financial promotion approved as a UK adviser?

Quick answer

How do I get a financial promotion approved as a UK adviser?

Either self-approve (if your permissions cover it), engage your principal, or use an FCA-registered s21 approver; budget 3-7 working days per asset.

Three routes

1. Self-approval inside authorised firm by a suitably-qualified individual 2. Principal firm sign-off for ARs 3. External s21 approver (FCA-registered list, 150-600 pounds per asset)

What they check

- Balanced risk language - No misleading implications of capital growth - Target market definition under Consumer Duty - Proof of claims and statistics

Reviewed by Platinum Prospects Editorial. Last updated April 2026.