Compliance
How do I get a financial promotion approved as a UK adviser?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How do I get a financial promotion approved as a UK adviser?
Either self-approve (if your permissions cover it), engage your principal, or use an FCA-registered s21 approver; budget 3-7 working days per asset.
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Three routes
- Self-approval inside authorised firm by a suitably-qualified individual
- Principal firm sign-off for ARs
- External s21 approver (FCA-registered list, 150-600 pounds per asset)
What they check
- Balanced risk language
- No misleading implications of capital growth
- Target market definition under Consumer Duty
- Proof of claims and statistics
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