Send multi-channel confirmations (email + SMS), add a personal video greeting 24h before, require a soft commitment (reply-to-confirm), and schedule within 3-5 days of lead capture.
Playbook
1. Calendar invite at booking + email + SMS 2. 24h prior: personal video from adviser 3. 2h prior: SMS reminder with map/video link 4. Ask for reply-to-confirm the day before 5. Schedule within 3-5 days - no-show rises 5% per extra week
Benchmark
No-show drops from 30-45% to 10-18% with this stack.