Conversion
What is the average lead-to-client conversion rate for IFAs?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
What is the average lead-to-client conversion rate for IFAs?
UK IFAs typically convert 8-18% of paid leads into clients, with the variance driven by response speed, nurture quality and qualification scoring.
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Lead-to-client conversion rates for UK IFAs sit in an 8-18% band. The top quartile (>15%) is characterised by: sub-5-minute response times to new leads, adviser-led (not admin-led) first calls, a disciplined qualification framework, and a structured 30-60 day email/SMS nurture for unqualified leads. The biggest single lever is speed-to-lead.
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