Compliance
How do I run financial ads as an appointed representative?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How do I run financial ads as an appointed representative?
Your principal firm approves promotions, holds compliance sign-off, and registers ad accounts. You brief, they approve, you publish - but liability sits with the principal.
Want us to do this for your firm?
Get a compliant lead-gen plan tailored to your niche and compliance setup.
Operating model
- Brief promotion + creative to principal compliance
- Receive approval certificate (FRN, expiry, scope)
- Run ad under your AR status + principal FRN in disclosures
- Log in promotion register
Common pitfall
Making ad variants after approval - each material variant needs fresh sign-off.
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