Conversion
What is speed-to-lead and why does it matter for financial advisers?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
What is speed-to-lead and why does it matter for financial advisers?
Speed-to-lead is time between form submit and first human contact. Contact inside 5 minutes converts 5-21x better than 30+ minutes for UK advisers.
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Benchmarks
- Under 5 minutes: 21-30% consultation-book rate
- 5-15 minutes: 10-15%
- 15-60 minutes: 5-8%
- 1+ hour: 2-4%
Operational fix
Auto-SMS on form submit + pinging an adviser who accepts in under 5 minutes via round-robin. If you cannot staff it, use a triage BDM or answering service, not voicemail.
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