Yes, LinkedIn Ads work for wealth managers targeting HNW professionals, directors and business owners. Expect CPL of £180 to £600, CPM of £60 to £140, and best results from Conversation Ads and high-value lead magnets (portfolio reviews, tax-year playbooks).
Short answer LinkedIn is the only platform with native targeting by job title, seniority, employer and company size — making it the default for HNW and professional-investor acquisition.
Benchmarks - CPM: £60 to £140 - CPC: £5 to £18 - CPL (Lead Gen Forms): £180 to £600 - Sponsored InMail / Conversation Ads: 25 to 45% open rate
What works 1. Job-title targeting (Partner, MD, Founder, CFO, Consultant, GP). 2. Company-size filters for HNW profiles (11 to 200 employees). 3. High-value lead magnets: tax-year guide, retirement playbook, portfolio review. 4. Retargeting: feed LinkedIn traffic into Meta for lower-cost nurture.
What does not work - Low-ticket protection or mortgage offers (CPL is too high to justify). - Generic "book a call" CTAs without a named asset. - Broad job-function targeting without seniority filters.