Channels
How should I structure a Google Ads account for a financial adviser?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How should I structure a Google Ads account for a financial adviser?
One campaign per service (pension, mortgage, protection), one ad group per intent cluster, 10-20 keywords per group, phrase + exact match only, negative list shared.
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Structure
- Campaign: /pension-transfer, /mortgage, /protection
- Ad groups by intent: "cost", "advice near me", "review"
- Match types: phrase + exact (broad for research only)
- Shared negatives: jobs, salary, DIY, scam, complaint
Performance Max
Use sparingly - opaque attribution makes compliance review harder.
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