What is the best platform to get financial adviser leads in the UK?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
What is the best platform to get financial adviser leads in the UK?
For most UK IFAs, Meta delivers the lowest CPL at scale while Google Search delivers the highest-intent leads; LinkedIn is strongest for HNW and corporate advisory. A blended approach usually outperforms any single channel.
The "best" platform depends on niche, advice model and deal size. Meta is dominant for retail niches (pension consolidation, equity release, protection) because of its targeting depth, creative flexibility and lower CPLs. Google Search wins for high-intent, low-volume queries (pension transfer advice, SIPP, IHT planning). LinkedIn is strongest for HNW wealth, corporate advisory and IFA B2B. A blended multi-channel approach usually produces the best economics once retargeting and email nurture are layered on top.