The Compliance-First Funnel is a Platinum Prospects design method that bakes FCA financial promotion rules into creative and landing page structure from the start, rather than treating compliance as a post-hoc review.
The Compliance-First Funnel flips the usual workflow. Instead of writing persuasive copy and softening it for compliance, the starting templates already satisfy COBS 4 and Consumer Duty — FCA number slot, balanced benefit/risk structure, no implied guarantees, clear product type disclosure. This reduces rework cycles by 60-80% and has the side effect of producing higher-converting, more trusted creative.