Does this land with the defined target market, is the total cost clear, is the risk balanced, does the customer understand, and is the support route obvious?
Five-question checklist before publishing
1. Target market: is this for a defined group? 2. Price and value: is total cost visible? 3. Risk: is it balanced, not buried? 4. Understanding: is plain English used? 5. Support: is there a clear next step and complaints route?
Log the answer
Store in promotion register against the campaign ID.