Compliance
What questions must I ask to show Consumer Duty alignment in marketing?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
What questions must I ask to show Consumer Duty alignment in marketing?
Does this land with the defined target market, is the total cost clear, is the risk balanced, does the customer understand, and is the support route obvious?
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Five-question checklist before publishing
- Target market: is this for a defined group?
- Price and value: is total cost visible?
- Risk: is it balanced, not buried?
- Understanding: is plain English used?
- Support: is there a clear next step and complaints route?
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