Compliance
What is a financial promotion approver?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
What is a financial promotion approver?
A firm or individual authorised by the FCA under s21 FSMA 2000 to approve financial promotions for communication by unauthorised persons.
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Key points
- Must hold specific approval permission (most firms do not by default)
- Register of s21 approvers is published by the FCA
- Approver is liable for compliance of the promotion
2024+ changes
The s21 gateway regime means firms must specifically apply to approve for third parties; not all authorisations include it.
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