What is a financial promotion approver?

Quick answer

What is a financial promotion approver?

A firm or individual authorised by the FCA under s21 FSMA 2000 to approve financial promotions for communication by unauthorised persons.

Key points

- Must hold specific approval permission (most firms do not by default) - Register of s21 approvers is published by the FCA - Approver is liable for compliance of the promotion

2024+ changes

The s21 gateway regime means firms must specifically apply to approve for third parties; not all authorisations include it.

Reviewed by Platinum Prospects Editorial. Last updated April 2026.