Compliance
What is Metas Restricted Financial Products programme?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
What is Metas Restricted Financial Products programme?
A Meta enrolment for advertisers running regulated financial promotions in supported markets (UK included) - required to run most pension, investment and mortgage ads.
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What it covers
- Investments, pensions, mortgages, loans, insurance
- FCA-authorised firms only (in UK)
- Must submit FRN and comply with promotion rules
Without enrolment
Most ads will be rejected or scoped out of reach-based optimisation; enrolment is effectively mandatory for serious UK adviser advertising.
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