A Meta enrolment for advertisers running regulated financial promotions in supported markets (UK included) - required to run most pension, investment and mortgage ads.
What it covers
- Investments, pensions, mortgages, loans, insurance - FCA-authorised firms only (in UK) - Must submit FRN and comply with promotion rules
Without enrolment
Most ads will be rejected or scoped out of reach-based optimisation; enrolment is effectively mandatory for serious UK adviser advertising.