Compliance
What falls inside the FCA financial promotion perimeter?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
What falls inside the FCA financial promotion perimeter?
Any communication - written, spoken, visual, digital - that invites or induces engagement in investment activity, including mortgages, insurance and deposits in scope.
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In scope
- Ads, social posts, landing pages
- Email, SMS, WhatsApp marketing
- Podcasts, webinars, video
- Sales scripts
Out of scope (examples)
- Purely educational content with no invitation
- Generic market commentary without product specifics
- Pure news reporting
Test
"Does it invite or induce?" If yes, s21 rules apply.
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