A 1-page with hero, 3-bullet value prop, calculator or cashflow demo, 2-3 testimonials, compliance block and a single-form CTA converts at 6-14% for UK advisers.
Winning structure
1. Hero: outcome headline + credibility badge 2. Three benefit bullets 3. Interactive element (calculator, comparison, cashflow preview) 4. 2-3 testimonials with full name + firm 5. FCA number + balanced risk footnote 6. Form: 4-6 fields max
Anti-patterns
- Nav links that leak traffic - 10+ field forms - Aggressive urgency timers (breach Consumer Duty)