Conversion
Why is my financial landing page not converting?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
Why is my financial landing page not converting?
Usually one of five: slow load, weak hero, too many fields, no proof, or nav links leaking traffic. Fix in that order.
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Diagnostic sequence
- Load speed (LCP under 2s)
- Hero clarity (outcome + credential + CTA in 4 seconds)
- Form length (4-6 fields for top of funnel)
- Proof (named testimonials, FCA number, reviews)
- Nav links (strip, or keep minimal)
Target
6-14% form-conversion for paid traffic; under 3% usually means fundamentals, not design.
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