Meta click-through rate benchmark for all UK advisers
Meta click-through rate for all UK advisers: 0.8% - 2.5% (20th-80th percentile, strong confidence). Aggregate benchmark from UK financial-adviser campaigns.
About this benchmark
This is the aggregate Meta click-through rate benchmark across every regulated UK advice niche we run paid-media campaigns in. The published range covers the 20th to 80th percentile of monthly performance, with outliers excluded.
Platform-wide aggregate across every tracked UK adviser niche for this metric and channel.
Segment
Aggregate / Cross-Vertical
Benchmark type
aggregate (cross-niche platform aggregate)
Frequently asked questions
What is the typical Meta click-through rate for all UK advisers?+
The published 20th-80th percentile range is 0.8% - 2.5%, with a midpoint near 1.65%. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Meta click-through rate benchmark for all UK advisers?+
The benchmark is rated strong. It is grounded in a large, recent UK sample.
Why is all UK advisers priced at this Meta CPL range?+
Platform-wide aggregate across every tracked UK adviser niche for this metric and channel.