Meta MQL-RATE benchmark for all UK advisers
Meta MQL-RATE for all UK advisers: 18% - 42% (20th-80th percentile, strong confidence). Aggregate benchmark from UK financial-adviser campaigns.
About this benchmark
This is the aggregate Meta MQL-RATE benchmark across every regulated UK advice niche we run paid-media campaigns in. The published range covers the 20th to 80th percentile of monthly performance, with outliers excluded.
Lead-form to sales-qualified MQL rate across UK advice Meta leads.
Segment
Aggregate / Cross-Vertical
Benchmark type
aggregate (cross-niche platform aggregate)
Frequently asked questions
What is the typical Meta MQL-RATE for all UK advisers?+
The published 20th-80th percentile range is 18% - 42%, with a midpoint near 30%. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Meta MQL-RATE benchmark for all UK advisers?+
The benchmark is rated strong. It is grounded in a large, recent UK sample.
Why is all UK advisers priced at this Meta CPL range?+
Lead-form to sales-qualified MQL rate across UK advice Meta leads.