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Meta • cost per click

Meta cost per click benchmark for all UK advisers

Meta cost per click for all UK advisers: £0.55 - £1.85 (20th-80th percentile, strong confidence). Aggregate benchmark from UK financial-adviser campaigns.

Range
£0.55 - £1.85
20th-80th percentile
Midpoint
£1.2
For modelling only
Confidence
strong
Sample n=487

About this benchmark

This is the aggregate Meta cost per click benchmark across every regulated UK advice niche we run paid-media campaigns in. The published range covers the 20th to 80th percentile of monthly performance, with outliers excluded.

Meta link-click CPC across UK advice interest/lookalike audiences.

Segment

Aggregate / Cross-Vertical

Benchmark type

aggregate (cross-niche platform aggregate)

Frequently asked questions

What is the typical Meta cost per click for all UK advisers?+

The published 20th-80th percentile range is £0.55 - £1.85, with a midpoint near £1.2. Use the range and confidence tier rather than the midpoint when modelling.

How confident is this Meta cost per click benchmark for all UK advisers?+

The benchmark is rated strong. It is grounded in a large, recent UK sample.

Why is all UK advisers priced at this Meta CPL range?+

Meta link-click CPC across UK advice interest/lookalike audiences.