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Cross Channel • CAC-PAYBACK-MONTHS

Cross Channel CAC-PAYBACK-MONTHS benchmark for Mortgage

Cross Channel CAC-PAYBACK-MONTHS for Mortgage: 1 - 5. Moderate benchmark from UK regulated advice campaigns in the Mortgage Leads segment.

Range
1 - 5
20th-80th percentile
Midpoint
3
For modelling only
Confidence
moderate
Sample n=118

About this benchmark

Mortgage sits inside our Mortgage Leads segment. The Cross Channel CAC-PAYBACK-MONTHS range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.

Months to recover client acquisition cost for Mortgage Leads including onboarding and service costs.

Segment

Mortgage Leads

Benchmark type

observed (sampled directly from active campaigns)

Frequently asked questions

What is the typical Cross Channel CAC-PAYBACK-MONTHS for Mortgage?+

The published 20th-80th percentile range is 1 - 5, with a midpoint near 3. Use the range and confidence tier rather than the midpoint when modelling.

How confident is this Cross Channel CAC-PAYBACK-MONTHS benchmark for Mortgage?+

The benchmark is rated moderate. The sample is meaningful but smaller; expect some variance.

Why is Mortgage priced at this Cross Channel CPL range?+

Months to recover client acquisition cost for Mortgage Leads including onboarding and service costs.